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While a general marketing degree program may include an Internet marketing course and related courses, students who want to specialize in Internet marketing and advertising can enroll in a professional Internet marketing training program or Internet marketing degree that includes classroom training, hands-on applications and specialized coursework in the field. The world of Internet marketing is growing and evolving at a rapid pace, and many companies are interested in hiring graduates who have a strong knowledge of online advertising methods, including pay-per-click marketing, search engine optimization and other marketing techniques.
Internet marketing degree programs are now available in both online and offline formats, and can provide the specialized training a student needs to succeed in the competitive workplace.
Internet Marketing Training Programs
Students enrolled in an Internet marketing training program can take a specialized Internet marketing course or set of Internet marketing courses that focus on tools, techniques and the latest advertising strategies used on the web. Internet marketing training programs provide students with advanced knowledge and skills in areas including:
Some Internet marketing training programs offer certifications or specializations in a particular area. For example, a student could enroll in an Internet marketing training program to obtain a certification as an SEO specialist or to become a Pay-Per-Click marketing expert. The curriculum for these types of Internet marketing training programs will vary significantly because they are so specialized.
Getting an Internet Marketing Degree
Students enrolled in an Internet marketing degree program may have the option of taking Internet marketing classes online or offline. Some Internet marketing training programs are designed to be completed entirely over the web and consist of online lectures, discussion groups and various types of online projects. Schools that offer an Internet marketing degree program offline may require students to attend seminar or hands-on workshops, participate in group discussions and attend a certain number of classes in order to meet Internet marketing course requirements.
Internet marketing degree programs are generally broader in scope than a certification program, but may include several different specialized Internet marketing courses.
Some accredited colleges and universities offer an Internet marketing degree program through their business school or as an extension of a regular marketing degree program.
Types of Internet Marketing Courses
Some of the advanced and specialized courses in an Internet marketing program or Internet marketing training program include:
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Behavioral Science
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Internet Consumer Behavior
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Digital Storytelling
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Online Communications
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Fundamentals of Web Design
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Internet Business Models
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New Media Distribution Channels
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Search Engine Optimization
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Viral Marketing
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Public Relations
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Introduction to Mobile Advertising
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Social Media Optimization
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Introduction to Web Interface and Usability
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Pay Per Click Campaign Development
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Business Statistics and Data Analysis
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Affiliate Marketing
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Email Marketing Principles
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Global Internet Marketing Strategies
Key Skills and Concepts Learned in an Internet Marketing Program
Students learn a diverse range of skills, concepts, techniques and applications when completing an Internet marketing program. Some of the key skills and concepts learned with an Internet marketing program include:
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How to design a successful website and attract traffic
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How to create marketing messages that reach the ideal consumer
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How to predict online consumer decision-making
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How different types of advertising affect consumer behavior
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The role of social media in online marketing
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Importance of linking
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How to study web analytics data
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How to generate more sales and leads
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How to conduct demographic and consumer research
Career Opportunities with an Internet Marketing Degree
Students who have completed a professional Internet marketing training program or Internet marketing degree can pursue a number of attractive career opportunities and jobs. These may include positions such as:
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Internet Marketing Product Manager
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Internet Marketing Director
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Web Marketing Manager
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Internet Marketing Consultant
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Web Analytics Specialist
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Search Engine Optimization Specialist
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Internet Marketing Sales Rep
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PPC Manager
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Internet Marketing Coordinator
The U.S. Bureau of Labor Statistics reports that the overall employment of advertising, marketing, promotions, public relations and sales managers is expected to increase by 13 percent through 2018 and that the employment of marketing managers will grow about as fast as average at a rate of about 12 percent.
As of May 2008, the median annual wages for marketing managers was $108,580, but starting salaries for marketing majors graduating in 2009 were $43,325 according to a survey by the National Association of Colleges and Employers. Salaries and earnings vary significantly by employer, years of experience and location of the firm or company.
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